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A2P 10DLC Fees & Surcharges

The table below details the fees associated with running A2P 10DLC traffic, including both carrier fees and fees from The Campaign Registry (TCR), the organization which manages brand and campaign authorization and vetting for multiple U.S. Mobile Network Operators. Please see our documentation regarding the 10DLC registration process here.

Updated 7/15/2022

Fee TypeServiceDescriptionPass-Through FeeFee FrequencyEffective
TCRBrand RegistrationThis fee is a passthrough to the brand and does not include any additional costs. Brand registration is required prior to campaign registration.$4 per brandOne Time2/1/2021
TCRStandard Campaign RegistrationThis fee applies to all standard use cases, as well as “special” use cases not listed below with an distinct and separate fee. Approved campaigns will be provided unique campaign IDs which identify the campaign across the 10DLC messaging ecosystem. Rejected campaigns will be charged the $30 quarterly fee one time at submission. $10 per campaignMonthly*2/1/2021
TCRPolitical Campaign RegistrationApproved campaigns will be provided unique campaign IDs which identify the campaign across the 10DLC messaging ecosystem. Rejected campaigns will be charged the $30 fee for the first quarter one time at submission. $10 per campaignMonthly*2/1/2021
TCRCharity Campaign RegistrationApproved campaigns will be provided unique campaign IDs which identify the campaign across the 10DLC messaging ecosystem. Rejected campaigns will be charged the $15 fee for the first quarter one time at submission. $3 per campaignMonthly*2/1/2021
TCRLow-Volume Campaign RegistrationLow-volume campaigns (e.g. dental office messages) incur an outbound message surcharge at the highest side of the AT&T fees with limited throughput. Rejected campaigns will be charged the $6 fee for the first quarter one time at submission.$2 per campaignMonthly*2/1/2021
TCRSpecial Agents & Franchises Campaign RegistrationExternal brand vetting may be required for Special Campaign Types for selected carriers. See below. $30 per CampaignMonthly3/1/2021
TCRSpecial Emergency Campaign RegistrationExternal brand vetting may be required for Special Campaign Types for selected carriers. See below. $5 per CampaignMonthly10/1/2021
TCRExternal Brand Vetting***+ (Optional)A more detailed review of the Brand with a focus on its reputation in the messaging space. External brand vetting may be required for Special Campaign Types for selected carriers. One-time, non-refundable vetting fee for successful vets. For unscored unsuccessful vets, this fee will be reduced to $5.$40 per Standard Vetting requestOne TimeAt Submission
Number Registry10DLC Number RegistrationAn additional fee applied to all numbers intending to send A2P 10DLC traffic to AT&T and T-Mobile in addition to the base long code registry fee.$0.01 per numberMonthly3/1/2021
AT&TRegistered Traffic SurchargeFor outbound messages to AT&T subscribers, this discounted surcharge applied to all traffic during AT&T’s grace period (ending Feb 28, 2022) will continue to apply to registered campaigns beginning March 1, 2022. All traffic should be registered with TCR by March 1.**$0.002 per SMS
$0.0035 per MMS
Per Outbound Message3/1/2021
AT&TUnregistered Outbound Message SurchargeApplied to messages toward AT&T subscribers from unregistered senders’ traffic post-grace period. $0.004 per SMS
$0.005 per MMS
Per Outbound Message3/1/2022
T-MobileNNID RegistrationApplies only to a small set of customers with a dedicated NNID.$2,000 per NNIDOne-Time10/1/2021
T-MobileCampaign Service ActivationCampaigns activating with T-Mobile incur this fee. Note that this fee also applies for brands re-registering (“migrating”) after changing SMS providers.$50 per campaignOne-Time3/1/2022
T-MobileSpecial Business ReviewCampaigns not fitting T-Mobile’s definition of a standard campaign may incur this fee. Qualifying campaigns utilize in excess of 200,000 outbound messages across the brand. Special forms must be submitted to T-Mobile.$5,000 per campaignOne-TimeTBA
T-MobileNumber Pool RequestQualifying campaigns utilize more than fifty sender numbers across a single campaign. Special forms must be submitted to T-Mobile.$2,000 per campaignOne-Time4/6/2022
T-MobileInbound/Outbound Migrated 10DLC Message SurchargeApplied to messages toward T-Mobile subscribers.$0.003 per SMS
$0.01 per MMS
Per Message*+6/1/2021
T-MobileInbound/Outbound Non-Migrated/Unregistered P2P Message SurchargeApplied to messages toward T-Mobile subscribers.$0.004 per SMS
$0.013 per MMS
Per Message*+3/1/2022
T-Mobile[Non-Compliance] 10DLC Evasion Non-Compliance FineApplied to programs found to use evasive techniques like snowshoeing, unauthorized number replacement and dynamic routing.$1,000Per Incident10/1/2021
T-Mobile[Non-Compliance] Unauthorized Text Enablement FineT-Mobile describes this fine as, “Applies if T-Mobile receives a complaint where you or your message sender text-enables a 10-digit NANP telephone number and sends messages prior to verification of message sender ownership and/or letter of authorization.”$10,000Per Incident10/1/2021
T-Mobile[Non-Compliance] Content Violation FineBeginning at the third notification of a content violation by a single content provider (and continued at any subsequent notification). Examples of content violations include SHAFT violations, any violations of the T-Mobile Code of Conduct, spam or phishing, or messaging which would qualify as a Severity 0 violation per the CTIA Short Code Messaging Handbook.$10,000Per Incident10/1/2021
T-Mobile[Non-Compliance] Grey Route FineApplied to A2P messages routed as P2P messages after the launch of 10DLC. Note that failure to publish numbers as A2P traffic on T-Mobile’s 10DLC platform in accordance with T-Mobile’s established timelines constitutes Grey Route Non-Compliance, regardless of whether the campaign has been registered.$10Per Message*+TBA
U.S. Cellular10DLC Message Surcharge**+Applied to messages toward U.S. Cellular subscribers. $0.005 per SMS
$0.001 per MMS
Per Outbound MessageLive
Verizon10DLC Message Surcharge**+Applied to messages toward Verizon subscribers. $0.00255 per SMS
$0.0052 per MMS
Per Outbound MessageLive until 9/1/2022 (see below)
Verizon10DLC Message Surcharge**+Applied to messages toward Verizon subscribers. $0.00305 per SMS
$0.0052 per MMS
Per Outbound MessageEffective 9/1/2022

* Campaign fees billed monthly at end of month. All campaign registrations and renewals are for a three month period. Three-month terms renew automatically unless terminated ahead of the renewal date.
** In order for traffic bound for AT&T to incur the “registered” surcharge, it must be associated with an AT&T-approved campaign and have all associated long code numbers published correctly with the Number Registry. Customers using our 10DLC portal can use the portal to add numbers to their campaign. When the code shows its status as “success,” traffic on that code toward AT&T will be considered “registered.”
*+ Bear in mind that each message segment of a concatenated message counts as an individual message. The number of messages charged is equal to the number of message segments, not the number of whole messages composed.
**+ These fees can also be found listed here.
***+ The result is 0-100 score that will place the Brand in one of available Carrier “trust” Tiers. Any Brand that does not apply for External Vetting will be subject to daily message and throughput restrictions, unless they are on the Russell 3000 index. External vetting may be required for Special Use Case Campaigns.

Additional Notes:

  • Though brands and campaigns may be TCR-registered, brands must associate the dedicated long codes to their campaign so that they are properly migrated to the T-Mobile A2P platform. If this is not completed, your traffic will be classified as “non-migrated” and will remain on the T-Mobile P2P route. The P2P route is subject to additional filtering and will incur higher surcharge fees. After the effective date, A2P traffic which has not been migrated may also incur the Grey Route non-compliance fees mentioned above.
  • Aerialink does not guarantee that any MNO (in general or in particular) will approve or maintain approval of any campaign.
  • The fees in the above table are non-refundable irrespective of campaign approval, termination or suspension whether by the CSP, TCR or MNOs.
  • Any ten-digit long code with a country code of +1 delivering to U.S. carriers requires 10DLC registration.
  • A full list of all outbound carrier surcharges for +1 long codes can be found here.

Short Code Leasing Fees

Dedicated short codes in the US and Canada are administered through a central body in each country. These bodies require a monthly leasing fee which we pass through to the customer. Short Code delivery to US and Canada require two different leases and processes. Often times the same code is available from both administrations.

These fees are applied for the lease of a short code per allocated number. Other applicable fees such as setup, monthly hosting, and message rates may be obtained from Aerialink Sales. Codes are prepaid in 3, 6 or 12 month increments. Lease fees are applicable starting on the date of reservation of the short code and NOT the date on which the service commences. An application/form detailing your short code program and message flow is required to each country from which you lease. Aerialink will manage the filing and certification process for you, as well as provide the payment and renewals for the short code under the Aerialink account.

Contact your Aerialink Account Manager for more information about the the fees and how they apply to you.

Note: Credit card fees may apply for volume orders.

United States

Short codes and services are subject to approval by U.S. carriers who individually approve each short code for its intended use. Average approval time for the full carrier certification of a short code SMS program is eight to twelve weeks, but can take longer. The certification time for MMS programs may vary. You will find more information about leasing U.S. short codes here.

Canada

Short codes and services are subject to approval by Canadian carriers who individually approve each short code for its intended use. Average approval time for the full carrier certification of a short code SMS program is roughly forty days. You will find more information about leasing Canadian short codes here

Note: Rates may vary based on the current CAD->USD exchange rate.*

+1 Long Code Registry Fee

An industry-wide monthly recurring registry fee of $0.02 USD per long code effective March 1, 2021 applies to all text-enabled numbers with a +1 country code. This fee includes the base registry fee of $.01 + the 10DLC A2P number fee of $.01. Carriers in the US consider all Aerialink traffic to be A2P.

Toll-Free (8XX) Registry Fee

An industry-wide monthly recurring registry fee of $0.02 USD per toll-free number effective March 1, 2022. This applies to all text-enabled numbers with a prefix of 800, 833, 844, 855, 866, 877, and 888.

Bandwidth Inc. Passthrough Fee

Effective January 1st, 2021 a Bandwidth passthrough fee of $0.50 per number, per month will be imposed when the following conditions apply:

  • Where the underlying carrier of the number is Bandwidth Inc.
  • Where the number was text-enabled by TruReach Deliver Aerialink from July 17th, 2020 onward.

Bandwidth numbers text-enabled by TruReach Deliver Aerialink prior to July 17th, 2020 are not subject to this passthrough fee.

This page was last updated 1658176730278