Short Code Leasing
Holiday Certification Freeze
The lengthy certification process which shortcodes undergo is annually put on hold during specific windows of time which may differ from carrier to carrier. The holiday freeze dates for the current season can be found below. Please bear in mind that additional dates may be added as carriers announce their holiday freeze periods, so be sure to check back here again for updates nearer to the holiday season.
U.S. Freeze Timeline
November 22nd, 2017 - Certifications suspended for Sprint, Boost and Virgin Mobile
November 23rd, 2017 - Certifications suspended for AT&T
November 27th, 2017 - Certifications resume for AT&T, Sprint, Boost and Virgin Mobile
December 22nd, 2017 - Certifications suspended for Sprint, Boost and Virgin Mobile
December 23rd, 2017 - Certifications suspended for AT&T
January 1st, 2018 - Certifications resume for AT&T
January 4th, 2018 - Certifications resume for Sprint, Boost and Virgin Mobile
Canadian Freeze Timeline
October 19th, 2017 - Cutoff day for new application submissions to be provisioned before freeze
October 24th, 2017 - Cutoff day for application approvals by CWTA
November 20th, 2017 - Final certification day for CWTA
November 28th, 2017 - Final provisioning day for Rogers Wireless
December 12th, 2017 - Final provisioning day for TELUS Mobility
January 8th, 2018 - Certifications resume for CWTA
January 9th, 2017 - Provisioning resumes for Rogers Wireless and TELUS Mobility
U.S. Short Code Leasing
Common Short Codes (CSCs), are used to deliver SMS messages between a person and an application, and are the preferred channel in the United States by which brands connect with mobile users. A short code is like a five or six digit phone number that shows up as the sender ID on a mobile device. All messages must be sent with the short code as the sender, even if no response is expected. The term “common” refers to the ability of a single short code to work across all major wireless carriers. A dedicated short code provides unlimited keywords and allows you to maintain control over routing inbound and outbound messages.
There are six main steps in establishing and launching a short code.
Step 1: Partner with Aerialink
Short codes are administered by the Common Short Code Administration (CSCA) who oversees the technical and operational aspects of CSC functions and maintains a single database of available, reserved, and registered short codes.
Aerialink has an account with the CSCA and manages a portfolio of shortcodes, thereby making us a CSC provider.
Short codes and services are subject to U.S. carrier approval, and therefore the CSCA fees paid for the initial lease of a short code are non-refundable regardless of whether any wireless carrier agrees to activate your CSC. In addition, businesses are required to keep their campaign(s) up to date. If a campaign is changed or added it needs to be resubmitted for review per carrier policy.
Step 2: Lease a Code
A CSC may be leased for three, six, or twelve- month terms. Leasing a “vanity” CSC costs $1,000 per month, while “random” CSCs cost $500 each per month. Vanity short codes can be very effective in helping consumers remember and use your short code. Many companies deploy several short codes to support a variety of services. CSCs are four or six-digit numbers within the range of 2000 to 99999. Five and six-digit codes are leased in three-month blocks, while four-digit codes are leased for an entire year in advance.
If you prefer to select a code (the vanity option) you can go to http://www.usshortcodes.com/ to search for available short codes. For your convenience, this site also has a list of vanity words generated from available short codes. Aerialink will reserve the code you want which makes it unavailable during the payment process. A short code can stay in reserve mode for a maximum of 60 days. The initial leasing cost is the full amount for the duration of the registration period (lease period is a minimum of 3 months). The actual time to lease your code is relatively short and is accomplished within a couple of days.
As noted in Step 1, short codes and services are subject to U.S. carrier approval, and therefore the CSCA fees paid for the initial lease of a short code are non-refundable regardless of whether any wireless carrier agrees to activate your CSC.
Step 3: Define Your Program
In this step you must define the details of your campaign for downstream review by the Wireless Carriers and CTIA Monitoring team. At least one campaign per short code must describe its use case, campaign name, message flow, message content, and forecasted volumes among other details. In the case of the new certification of Shared Short Codes, multiple programs may need to be listed or described - this is at the carriers’ discretion.
All submissions will include MMS certification unless MMS certification is explicitly declined. Note that certifying for MMS at the time of initial SMS certification comes at no additional cost. However, adding MMS later on does require additional certification charges. Reach out to your Aerialink Account Manager for more information.
For more information about required message content for short codes, see our Compliance section.
Step 4: Submit an Application
Aerialink will submit your campaign application for review by the CSCA and the CTIA Monitoring Agent before sending your campaign information to all desired wireless carriers for review and provisioning on each of their networks.
Step 5: Test and Launch
During the weeks that your application is in review, you can be fine-tuning and testing your campaign through the Aerialink Gateway. Once approved and provisioned, the CSC will be live on U.S. carriers allowing you to launch a soft campaign (try it out with a subset of users), and then deploying the final full launch.
Step 6: Renew Your Code
At any time during the lease of your CSC, you may renew it. If a CSC is not renewed before the expiration date, it expires and is placed in a 30 day grace period and still may be renewed.
You can take advantage of Aerialink’s auto-renew option for the convenience and flexibility of extending the lease of your CSCs beyond the term expiration date via an automatic credit card payment. Your codes will be renewed for the same term as on your previous application for that code (3, 6, 12 months).
Five days prior to each code’s expiration date Aerialink will automatically charge your credit card on file.
If you do not want to auto-renew, Aerialink will contact you prior to the expiration date to see if you would like to extend the lease of your short code. The renew period is also a good time to update your application if any part of the application has changed.
Canadian Short Code Leasing
Certification is done after the short code is provisioned by the carriers and is submitted to the CWTA. Please note that this is relatively quick (assuming the program functions as submitted), and will not inhibit short code provisioning. The CWTA generally reviews short codes within 1-2 business days. Once approved, applications are submitted to the Canadian carriers during their weekly Tuesday meeting with CWTA. At that time, if carrier approval is granted, a letter of approval detailing the provisioning date(s) is published. This usually occurs ~30 days from the approval date.
International Short Code Leasing
See the table below for information about available international short codes and the details of obtaining them. Any field marked as “N/A” indicates that that type of code is not available at that Rate Type. If a Rate Type is not listed for a Country, then that country does not provide that Rate Type for short codes.