Canadian Compliance

On this page you will find detailed descriptions of the unique requirements of the Canadian short code certification process and Canadian short code compliance requirements. When considering mobile program compliance for Canada, please don’t forget to check against Canada’s Anti-Spam Legislation (CASL).

Certification Documentation

CSC Application Form

In place of the program brief used in the United States, this CSC Application Form is slightly more detailed in its requirements. Below is listed some key information you will want to have on hand when completing this form in addition to the message content, CTAs and links to T&Cs.

  1. Party Roles - The CWTA will want to know any and all company entities involved with the short code program that is undergoing certification.
  2. “Call” Flow - You must provide not only the message responses for system keywords, but all active keywords and their associated responses involved in the flow and conduct of the mobile program.
  3. Explicit Message Frequency - While U.S. carrier standards have shifted to a simple “recurring” or non-recurring approach with regard to message frequency, the CWTA still requires that programs whose messages are recurring detail the frequency of that recurrence explicitly (e.g. “2msgs/mo,” “1msg/wk,” etc).
  4. Marketing & Traffic Projections - Even if you’re estimating, the CWTA will want to see them.

CWTA Ready for Testing Document

This form is essentially a repeat of details you will provide in your CSC Application Form, but is a concise focus on keywords, their responses and customer support information such as web pages, numbers and email addresses. Aerialink typically completes this document on behalf of our customers using the information you provide in the aforementioned CSC Application Form, but you are welcome to request and view this document at any time.

Call-to-Action

Your Canadian CTA should include a bare minimum of:

  • Opt-in Instructions
  • Msg&Data Disclaimer
  • Explicit message frequency if recurring

Message Content Requirements

When composing your message content for Canadian Short Code campaigns, keep in mind:

  • Requirements between Canadian programs and U.S. programs may differ.
  • Max message length for Canadian short codes recently increased to 160 characters - Previously limited to 140 characters, the maximum character length per message on Canadian short codes is now 160. Ensure that the required compliance language fits within the 160 character limit for each required message.

Opt-Ins

Single Initial / Opt-in MT

  • Sponsor/Program Name
  • Product Description
  • Message Frequency
  • Msg&Data Disclaimer
  • Help Instructions
  • Stop Instructions
  • Toll-free# or email

Double Opt-In Webpage & PIN or “Reply Yes” MT

Please note that while double opt-ins are no longer required for U.S. web-based opt-in mechanisms, they are still required in Canada.

Double opt-ins are only required for standard-rate campaigns when opting in via the web. When the end-user opts in online, it will trigger a handset verification message which will be sent to the user’s device for confirmation (see Double Opt-In Confirmation MT).

  • Sponsor/Program Name
  • Product Description
  • Message Frequency
  • Msg&Data Disclaimer
  • Help Instructions
  • Action Request*

*An “Action Request” can take the form of a pin code or the request of a response (reply “YES” to confirm).

Double Opt-In Confirmation MT

  • Sponsor/Program Name
  • Message Frequency
  • Msg&Data Disclaimer
  • Help Instructions

Content Messages

This is the message that contains your or your client’s actual campaign content. Be it marketing lingo, jokes, promotions, important account alerts, etc. This message generally applies to Recurring Message Programs, but can also apply to One-Time Programs which have opted to set their frequency to 2 or more messages per query. In those instances, this message would be that which follows the initial one containing all of the compliance language. The only required components in this MT are:

  • Sponsor/Program Name

Help Message

See Keywords for a list of keywords which must respond with the HELP message content.

  • Sponsor/Program Name
  • Message Frequency
  • Msg&Data Disclaimer
  • Stop Instructions
  • Customer Support Info

Stop Message

See Keywords for a list of keywords which must respond with the STOP message content.

  • Sponsor/Program Name
  • Discontinuation of Service
  • Customer Support Info
  • Msg&Data Disclaiemr

Message Components & Verbiage

For the most part, the Canadian message components are identical to those of their US counterparts, which you can read about here. The following are components differing with and specific to Canada.

Msg&Data Disclaimer

This is a key difference between US and Canadian compliance verbiage.

NuTech Latest: Get the top tech stories of the week! 1msg/week. Std Msg&Data rates apply. Reply HELP for help, STOP to cancel. 18001234567.

Note that “Std” (short for “standard”) is not required, but is allowed in this component.

Keywords

In addition to HELP and STOP, the following system keywords must also be supported, and should respond with the same messages as their HELP or STOP counterparts as designated:

HELP response:

  • AIDE
  • INFO

STOP response:

  • ARRET

So the full list of required keywords for Canadian campaigns is as follows:

  • HELP
  • AIDE
  • INFO
  • STOP
  • END
  • QUIT
  • CANCEL
  • UNSUBSCRIBE
  • ARRET

STOP Instructions

The words “end” or “stop” are also accepted in place of “cancel” in the instructions, “Reply STOP to cancel.”

Similarly, the shortened word “txt” is an acceptable replacement for “reply.”

NuTech Latest: Get the top tech stories of the week! 1msg/week. Std Msg&Data rates apply. Txt HELP for help, STOP to end. 18001234567.

Why is this a carrier requirement?

End-users must be aware that they may be charged by the carrier to receive and send messages associated with the program.

Message Frequency

When message frequency is not disclosed, messages may be perceived as spam and therefore unwelcome, as users should be aware of how many messages they will receive when signing up for mobile programs. The omission of message frequency has been known to result in application rejection by Canadian carriers.

Message frequency disclosure is therefore required in the following program components:

  • HELP/INFO/AIDE response
  • Subscription reminder message
  • Opt-in confirmation message

Aerialink Compliance articles are for informational use only. They do not constitute, and should not be taken as or in place of, legal advice. Aerialink customers are responsible for meeting all legal requirements applicable to their programs and are strongly encouraged to consult formal legal counsel.

This page was last updated 1523469207397